Dashboards

Purpose

What gets shown, to whom, and why — the presentation layer over Events/KPIs/Funnel Tracking.

Founder/Admin Dashboard

• Marketplace health (active merchants/creators, liquidity ratio) — the single most important view during Validation/Private Beta, directly answering the chicken-and-egg concern named repeatedly since Product Vision
• Time-to-payout trend — watching this stay fast is watching the core trust promise hold up in practice
• Funnel views for both Merchant and Creator paths

Merchant Dashboard (per-merchant, not platform-wide)

• Their own campaign performance: clicks, conversion rate, sales, spend
• Simple charts, exportable reports — directly per the raw data doc's original "Analytics & Reporting" feature goal

Creator Dashboard (per-creator, not platform-wide)

• Their own link performance: impressions/clicks/sales, earnings trend toward the $50 threshold

Design Constraint

Per 09. UX → Design System, dashboards should stay in the same restrained visual language as the rest of the product — simple charts, no over-designed data-viz flourishes, consistent with "clarity over excitement."

Open Questions

• Specific charting library/tooling choice — not decided, reasonable to pick during actual dashboard implementation rather than here