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Full Product Vision (Post-MVP)

Product Foundation/Full Product Vision (Post-MVP).md
sharedUpdated Aug 23, 2026

Full Product Vision (Post-MVP)

Purpose

Where SellVia goes beyond MVP — everything deliberately deferred, and the eventual full vision. This doc exists so "we're not doing X yet" doesn't quietly become "we forgot about X." Updated whenever a new post-MVP decision or deferral is made.

Checkout & Merchant Reach

  • External-site checkout tracking — redirect link + webhook/pixel attribution for merchants who want to keep their own checkout. Partially superseded 2026-08-23: the Shopify version of this is no longer post-MVP, it's the current MVP model (see MVP Scope). What remains genuinely deferred is support for platforms other than Shopify (WooCommerce, custom sites) — the universal snippet approach (retired for MVP in favor of Shopify's webhook) is the natural mechanism to bring back if/when non-Shopify merchants are supported.
  • Public API for merchants (their own reporting/integrations) — not needed until there's demand beyond SellVia's own frontend
  • Non-Shopify merchant platforms (added 2026-08-23) — WooCommerce, Magento, fully custom sites. Deferred until there's real demand beyond the Shopify-only Pakistan MVP.

Payments & Currency

  • PKR support — dropped for MVP due to Paddle payout limitations — reversed 2026-08-23: PKR is now the only MVP currency, since the market itself narrowed to Pakistan-only and Paddle was removed entirely. See Product Vision, MVP Scope.
  • Multi-currency / USD-EUR-GBP support (added 2026-08-23) — now the deferred item, inverted from the original framing. Revisit once SellVia expands beyond Pakistan.
  • A payment processor / MoR provider — resolved 2026-08-23: Swich, confirmed as the MVP processor (see MVP Scope, Architecture Decision Log). What's genuinely deferred now: a Merchant-of-Record provider (Paddle-like — one that absorbs tax/compliance obligations, not just moves money) — relevant if/when SellVia expands beyond Pakistan and needs multi-jurisdiction tax handling Swich doesn't provide.
  • Subscription/tiered pricing — the earlier $49/mo idea was dropped in favor of a flat 2% fee; could return as a decoupled paid tier for extra features (analytics, priority placement) later, not as a fee discount
  • Volume-based fee reduction for high-performing merchants, if retention data justifies it

AI & Fraud

  • AI-based fraud/anomaly detection — stays rules-based until there's real transaction volume to train against; layering an anomaly-scoring model on top of the rules is the planned evolution, not a replacement for them
  • Audience verification for creators (connected social account) — flagged as a real gap in Creator Edge Cases, deferred rather than solved with self-reported data indefinitely

Architecture

  • Service extraction from the modular monolith — Payments is the most likely first candidate if a specific module ever needs independent scaling or failure isolation. Only pursued once there's real evidence, not preemptively.
  • Database migration off Supabase — to Neon, RDS, or self-managed, once connection limits, compute ceiling, or cost make it a real bottleneck (Hosting Strategy's revisit trigger)
  • Horizontal scaling / read replicas (Scaling Strategy) once vertical scaling on a single VPS stops being enough

Product Surface

  • Mobile apps — raw data doc's original vision included dedicated tracking apps; MVP is responsive web only
  • Complex analytics/BI dashboards beyond the current KPIs/Funnel Tracking/Dashboards scope
  • Referral program — explicitly undesigned; not even confirmed as wanted yet, let alone specified (01. Business Logic → Referral Logic)
  • Tiered Admin roles (junior/senior moderator) if the team grows enough to need separation of duties
  • "Request a different rate" — single counter-offer negotiation feature, if flat take-it-or-leave-it commission proves to be real friction

Compliance (explicitly deferred by founder, not forgotten)

  • Sales tax / VAT across USD/EUR/GBP jurisdictions
  • T Rules Amendment 2026 (SGI/deepfake regulation) — relevance depends on whether SellVia ever has an India-based user nexus
  • General intermediary/platform liability obligations, jurisdiction TBD

Rollout Alignment (from Product Roadmap)

This doc's contents map to the Private Beta → Public Launch transition and beyond — MVP Scope covers up through Private Beta readiness; most of what's listed here is Public-Launch-or-later territory, not a fixed timeline.

Auth & Enterprise Features

  • SAML/SSO — deferred, contingent on an actual enterprise customer requiring it, not built speculatively. Clerk supports this on higher tiers already, so this is a plan upgrade when needed, not a migration or new engineering effort (04. Security → Authentication).

Update (2026-08-07): No Longer Deferred — Now Core MVP

The "External-site checkout tracking" item above is no longer post-MVP — it's the current MVP model (01. Money Flow, reversed 2026-08-07). Remove from this deferred list; SellVia-hosted checkout is now the thing that's NOT built, rather than the reverse.