Product Roadmap
Purpose
Reconcile the two roadmap framings that already exist — the public-facing 4-stage roadmap on wesellvia.com, and the internal 7-phase implementation plan from the raw data doc — into one sequence.
Public Roadmap (wesellvia.com)
- Research — months of conversations with brands and creators about why partnerships die. (Complete / ongoing)
- Validation — you are here. Landing page live, waitlist open. Signups move the line to Private Beta.
- Private Beta — first cohort invited from the waitlist, in join order, on founding terms.
- Public Launch — the open marketplace.
Internal Implementation Phases (raw data doc), mapped onto the public roadmap
| Public stage | Internal phase(s) |
|---|---|
| Validation (current) | MVP Definition, Rapid Prototyping |
| → Private Beta | Usability Testing, Design System, Backend & Tracking |
| Private Beta | Beta Launch & Feedback |
| → Public Launch | Iterate and Expand |
MVP Definition (must-have for Private Beta)
From the raw data doc, confirmed as still current:
- User auth (merchant + creator roles)
- Product/campaign listing
- Affiliate link generation + click tracking
- Basic sales tracking and attribution
- Simple dashboards (merchant + creator)
Payout mechanism— resolved 2026-08-23: Swich (superseding the earlier PayPal/bank-transfer/Paddle framing entirely — see MVP Scope, Architecture Decision Log)
Explicitly deferred post-MVP: complex analytics, AI-based matching/screening (see 02. Technical Architecture → AI Services, once written). External-site checkout tracking is deferred; MVP is SellVia Checkout only — every sale happens on SellVia's hosted checkout, no exceptions. — reversed 2026-08-07: external-site tracking IS the MVP model. SellVia has no hosted checkout of its own; every sale happens on the merchant's own Shopify store, with SellVia tracking via redirect + webhook/pixel attribution (see MVP Scope, Money Flow).
Open Questions
- Target date/size for Private Beta cohort ("in join order" — is there a cap?)
- Confirmed beachhead niche/category (referenced as open in Product Vision doc)
- Whether AI matching (creator↔offer) ships in Private Beta or is deferred to Public Launch — MVP Scope lists Creator ↔ Offer matching under in-scope AI Features at an "initial level," but doesn't itself say whether that ships within Private Beta specifically or waits for Public Launch, so this stays open pending that call
Update (2026-08-07): RESOLVED — 10-25 Merchants/Creators
Founder-confirmed: Private Beta cohort is capped at 10-25 merchants/creators combined for the first invited group — small and intentional, matching "in join order, on founding terms" rather than a mass invitation. Waitlist → beta invitation (10. Admin Panel) stops issuing invites once this cap is reached, reassessed once this initial cohort is running smoothly.
Update (2026-08-07): Invitation Process RESOLVED — Curated First Cohort, Automatic After
Founder-confirmed: the first Private Beta cohort (10–25 merchants/creators) is manually curated, not strict signup-order — chosen specifically to build a coherent cluster around the eventual beachhead niche (still open, per Product Vision) rather than a scattered group of unrelated signups. This is a deliberate, one-time exception to the "automate everything" principle applied everywhere else in this build (04. Fraud Prevention, 05. Payment Flow, etc.) — justified because it's a single small decision, not a repeating operational burden, and directly supports niche-fit strategy.
After the first cohort is seated: fully automatic, strict signup order, zero curation — matches the general automation-first approach for everything that scales beyond a one-time decision.
Update (2026-08-23): Correction — "MVP Definition" Checkout Claim Never Got the 2026-08-07 Reversal
The "MVP Definition" section above still described "SellVia Checkout only" as the model and listed external-site checkout tracking as deferred — that was superseded by the 2026-08-07 reversal (see MVP Scope, Money Flow) and never got corrected here. Corrected: SellVia has no hosted checkout; external-site tracking (redirect + webhook/pixel attribution on the merchant's own Shopify store) is the current MVP model.
Referenced by