Success Metrics

Purpose

Define what "working" means at each stage, so the team isn't guessing whether a release helped.

Marketplace Health (both sides of liquidity)

• Active merchants — merchants with ≥1 live campaign in the last 30 days
• Active creators — creators with ≥1 approved application or active link in the last 30 days
• Liquidity ratio — active creators : active merchants. Track to catch one-sided growth early (a known risk per Challenges & Risks in the raw data doc).

Conversion Funnel

• Waitlist signup → activated account (post-launch)
• Campaign listed → first creator application (time-to-first-application)
• Application submitted → approved (approval rate, time-to-decision)
• Click → cart → purchase (click-to-sale conversion rate, per campaign and per creator)
• Sale verified → payout settled (target: near-instant; this is a core differentiator vs. net-60 invoicing, so track it explicitly, not just as a technical SLA)

Trust & Quality

• Disputed/flagged sales as % of total
• Fraud/anomaly rate (fake clicks, cookie stuffing) — see 04. Security → Fraud Prevention
• Creator satisfaction / merchant satisfaction (usability scores, per raw data doc's original success metrics)

Validation-Stage Metrics (current phase)

• Waitlist signups (total, and split business vs. creator)
• "Why do you want to join" response quality/themes (qualitative signal on positioning)
• Roadmap stage: currently Stage 02 — Validation, per wesellvia.com

Open Questions

• What conversion rate or liquidity ratio triggers a decision to open the niche beyond the initial beachhead category?
• Is there a minimum viable payout SLA (e.g. "under 24 hours") that should become a marketed guarantee, or just an internal target?